We are proud to share the news that Howden Group Holdings were awarded ‘Best engagement of an internal audience in a CSR programme’ at the 2020 Corporate Engagement Awards for our Million for a Million campaign which raised over $1.5m dollars for Cancer Research UK, Black Dog Institute, Plastic Oceans and InteRed. Our Million for a Million campaign also took home the silvery trophy for Most Effective One-Off Campaign
Million for a Million (M4M) formed part of our 25th anniversary celebrations and set out to raise US$1 million for four key global partners covering four key objectives: physical health, mental health, poverty reduction and environmental sustainability. Fundraising activities reflected who we are as a group; inclusive, daring and creative, harnessing our passion, energy and team spirit to accomplish the unimaginable and have fun along the way!
Over the space of one year, our people organised and took part in 190 events, with over 5,000 participants across 20 countries. Sporting challenges proved popular with many hikes, marathons, bike rides and triathlons organise but there was also room for more cerebral, artistic and culinary pursuits such as comedy nights, concerts, quizzes, escape rooms, lunch and learns, open mic nights, craft fairs and of course, lots of baking!
Highlights of M4M include:
- Hyperion Atlantic Challenge: Howden Specialty’s Alex Simpson and his friend rowed across the Atlantic and broke two world records – the fastest two-person crew to row across the Atlantic Ocean and the youngest person to row across three oceans
- Rain to Spain: 16 cyclists travelled from London to Barcelona on a 10-day, 1,413km ride. Together they raised an incredible $150,000
- Mt Chimborazo Expedition: Nine colleagues climbed the 6,263m inactive volcano – the closest point on Earth to space!
- Odelia Sever Concerts: Odelia is a world-renowned concert pianist and held concerts around the world to raise funds for M4M
- Head shaves: Two of our CEOs shaved off their hair while raising funds for and awareness of our charity partners. Our Group CEO, David Howden, raised over $200,000 for M4M
- Camino de Santiago: Employees from across our business completed 66km of the pilgrimage of Santiago de Compostela
- Singapore Amazing Race: Raising US$50,000, this event saw 16 teams of insurers and other partners compete to be crowned ‘The Most Amazing Team’ in the Singapore insurance market
Winning these awards is fantastic news, not just because it recognises the amazing achievements of our people and the incredible amount of money and awareness raised for good causes but on a deeper level for us as a Group. Million for Million was the first time each of the companies that make up Howden Group Holdings worked together on one single fundraising goal and gave us a taste of what we can achieve when we collaborate and combine our talent, resources and determination; something we intend to replicate in our business life following our recent merger.
About the Corporate Engagement Awards
The Corporate Engagement Awards was launched in 2011 by Communicate magazine. The awards programme has grown to be the benchmark for collaborations that have excelled and push the boundaries.
You can read more about the other winners here.